A Guide to Retailing Pain Relief Patches in Pharmacies
Release time:2023-10-10 Click:120
Pain relief patches present pharmacies an opportunity to increase over-the-counter pain remedy sales. Smart promotional strategies include:
Prime Placement – Position patches conveniently near oral and topical analgesics to make the pain relief association clear.
Engaging Signage – Install signs communicating how patches can provide site-specific ache relief.
Value Bundling – Suggest complementary purchases like muscle rubs and supports to increase basket size.
Customer Education – Train pharmacy staff to intelligently answer questions and recommend patches to shoppers.
Targeted Promotions – Offer special seasonal pricing or discounts to spur trial and purchase.
Checkout Display – Keep individual patch packs by the registers for convenient impulse purchases.
Cross Merchandising – Also display near braces, topical gels and external pain remedy items.
Implementing the right mix of merchandising and promotions optimizes visibility and sales revenue from the pain relief patch category.
Hot products
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